Business-Level and Corporate-Level Strategies Essay - 11

Business-Level and Corporate-Level Strategies - Essay Example Additionally, the merger and acquisition strategies that the company has adopted has made it to effectively meet the needs of its customers as well diversify its operations. Some of the notable companies that AT&T has acquired include America Movil and Direct TV among others. The company competitors are T-Mobile, Verizon, and Sprint. This paper seeks to discuss various levels and types of strategies adopted by AT&T as well as the comparison of its strategies with those of Verizon its main rival. For any company to succeed in a short-term and in the long-term, it must come up with unique business-level strategies. As a leader in the telecommunication sector, AT&T success has been achieved as the result of effective business level strategies. One of the notable strategies that the company has adopted is the master strategy. This implies that the company intends to be the only telecom provider that connects its small and large customers anywhere. Recently, the company management stated that AT&T plans to focus exhaustively on large customers. This will account for 75% of the company revenue an aspect that will save the $1 billion annually (Ausik, 2012). Another key strategy that AT&T embarks on is product differentiation. One of the major aspects that differentiate the company from its competitors is the exclusive agreement with Apple Corporation to sell iPhone. As a result, the company has benefited from strong customer loyalty based on the valuable products provided by Apple . The marketing strategies that AT&T adopts have a great impact on the profitability of the company. Geographically, the company is positioning itself as the leader in wireless coverage. Additionally, the company as noted earlier has embarked on diversification of its product line. Some of the wireless products that AT&T provides include PTT, video share, and voice-IP among others.